Gartner Research for Life Science CIOs
Learn how to architect disruptive technologies into your digital platforms
Gartner Life Science CIOs: How to Accelerate Your Digital Business Platform Approach to Enhance Commercial Value, Animesh Gandhi, 26 August 2019
"Declining access to prescribers, stricter controls by payers and newly empowered patients put commercial life science businesses at risk. Architect digital business technology platforms over time to enable commercial success at scale.
Today, life science (LS) brand leaders subject LS CIOs, and especially their commercial IT leaders, to a barrage of demands and directives to deploy new digital capabilities. These initiatives are frequently associated with short-term goals, such as implementing mobile apps for market access and product websites for consumer support.
...This frenetic, tactical focus frequently results in stalled projects, weak implementations and tepid ROI as the business moves on to the next shiny opportunity.
CIOs need a new way to exploit disruptive technology opportunities and progressively build a platform to enable a broader shift to digital for all commercial activities, from marketing, to sales. To find this new way, CIOs should use Gartner’s digital business platform vision, and the architecture associated with five commercial capabilities components."
In this Analyst Report from Gartner, you’ll learn:
- The five key components of digital business technology platforms, and how they can be leveraged by CIOs
- How to embrace digital channels for improved customer experience and scalability
- The role of intelligence platforms within commercial operations
- How to modernize IT systems for digital enablement
If you’re seeking to enhance business value for your Life Sciences organization, this free report is for you.
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